Kanye West’s New “Yeezy” Shoes Unveiled

Kanye West may be working on his new album in Uganda but he still finds time to push his “Yeezy” shoe brand with Adidas.

Today, Adidas has officially announced that the Yeezy Boost 700 “Mauve” colorway is officially set to release on October 27 via Kanye’s Yeezy Supply website and Adidas.com, as well as several other Adidas retailers. Like the original “Wave Runner,” this mauve rendition will retail for $300.

The newest Adidas Yeezy Boost 700 features a full-length drop in boost midsole, an upper composed of mauve suede overlays and black premium leather with mesh underlays and green heel details. Additional details include a gum sole along with reflective heel and Three Stripes branding.